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As online wine sales continue to increase in the U.S., the wine purchasing experience inevitably changes. How do you convey the texture, length, intensity, aromas, and balance of a wine through the internet? How do you sell a visceral product like wine with words and pictures? If the consumer cannot taste the wine themselves before purchase, they need to trust that a team of experts has.
Wine Access, one of the original online retailers in wine, began as a web hosting service for wine shops and other wine businesses in 1997. Over time, the company has evolved into the robust direct to consumer wine retailer that it is today, with a carefully vetted selection of both ephemeral daily offers and a more permanent inventory of wines from the industry’s top regions and producers. They sell their wines by telling the stories around each of the producers and wineries they work with. They are a leader in direct to consumer wine sales; an area of tremendous growth in the wine industry.
Wine Access has an unprecedented level of wine expertise, and each bottle sold must first pass through a rigorous tasting panel to get in the portfolio; indeed, only 1% of the wines in the panel tastes end up making it to the online store.
Vanessa was head of sales and marketing for several of Napa’s most prestigious estates including Arietta Wines, Dana Estates, and Realm Cellars. Previously, she was a retail buyer and wine bar wine director in New York. She’s President of the Board for the Jameson Animal Rescue Ranch, holds the WSET Diploma, and was the recipient of the Niki Singer Memorial Scholarship from the International Wine Center. Vanessa has passed the Theory and Practical portions of the Master of Wine exam and is writing a research paper as the final stage.
Eduardo served as Corporate Beverage Director for the Global Morimoto Group and has worked at some of Napa Valley’s most iconic restaurants including Tra Vigne and Bistro Don Giovanni. He is a professional Wine, Sake and Spirits Judge for many competitions in the US and Japan and writes for both the Napa Valley Register and Decanter Magazine. He is an Advanced Sommelier Candidate and is also a Certified Sake Professional.
For $100 off your first Wine Access purchase of $250 or more, please visit wineaccess.com/crupodcast and discount will be applied at checkout.
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For wine industry leaders and entrepreneurs alike the Sonoma Executive MBA programs in wine business is a game-changer. The first of their kind in the United States and developed in response to the needs of the wine industry, Sonoma State University's AACSB accredited Executive MBA programs combine globally-recognized excellence in business education with wine industry expertise.
Their alumni are leaders at elite wine brands around the world. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates. The programs offer experiential learning through an immersive 4-day leadership sailing weekend in San Diego Bay and in-country consulting projects during a 12-day international business trip. Market-responsive courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are accepted through February 28th. Visit http://sbe.sonoma.edu/podcast for more information, to speak with an admissions counselor, or to RSVP for an information session. Follow us on social media @sonomasbe.
Dan Petroski is the winemaker of Larkmead Vineyards and the founder & winemaker of Massican.
Recently, Dan spoke on a panel regarding climate change and sustainability in relation to the global wine industry. Leaving me with more questions, we sat down to chat about the effects of climate change on Napa Valley specifically, with a focus on the benchmarking and data gathering that Larkmead has been doing to assess things like growing degree days in detail, and how Napa Valley is evolving into Zone 5 climatic conditions. We also discuss the affects of alternative packing and how that crosses over in the marketing & customer perception. Then we dig into how Dan is preparing for the potential major effects of climate change with a 21 year plan for testing other grape varietals that might possibly be more viable in the long-term.
For those who do not know Dan, I encourage you to go back and list to my original interview with him where we discussed being the winemaker of Larkmead Vineyards in Calistoga, California and the founder & winemaker of Massican, Dan’s all white wine label making beautiful expressions of Italian based white wines like a Pinot Grigio & Greco blend called Gemina.
In this episode we mention…
Larkmead Vineyards Sustainability
Winkler Index for wine growing climatic Zones
The Definition of Zone 5 on the Winkler Index
Torres & Jackson Family Climate Change Action Group
Napa Valley Grape Growers (Dan is on the Board)
Napa Valley Vintners Association
Brief history of Larkmead grape growing
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Our podcast today is sponsored by the Executive MBA in Wine Business programs at Sonoma State University.
For wine industry leaders and entrepreneurs alike the Sonoma Executive MBA programs in wine business is a game-changer. The first of their kind in the United States and developed in response to the needs of the wine industry, Sonoma State University's AACSB accredited Executive MBA programs combine globally-recognized excellence in business education with wine industry expertise.
Their alumni are leaders at elite wine brands around the world. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates. The programs offer experiential learning through an immersive 4-day leadership sailing weekend in San Diego Bay and in-country consulting projects during a 12-day international business trip. Market-responsive courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are accepted through February 28th. Visit http://sbe.sonoma.edu/podcast for more information, to speak with an admissions counselor, or to RSVP for an information session. Follow us on social media @sonomasbe.
Founders, Jake Stover and Gina Schober, met in 2013 and started Sans Wine Co. in late 2015. Their preference for fresh, vibrant and approachable “wines of place” paved the way for what is now Sans Wine Co. The philosophy behind Sans Wine Co. is sourcing premium wine grapes from organically farmed vineyards and environmentally conscience growers in order to craft natural wines.
Jake Stover, originally from Kansas and University of Kansas alum, on the advice of his older brother, postponed applying to law school in order to intern at a Napa winery for the 2008 harvest. After working in winemaking and production for 8 years, Jake shifted his focus to the farming side of wine growing, and started his own farming company in 2014, Stover Vineyard Management, which specializes in “beyond organic” wine growing.
Gina Schober is a Bay Area, California native and UC Davis alum. You could say that wine is in her blood - her maternal Grandfather was a grape grower in Lake County for 30 years and her paternal Grandfather was a Gallo Wines sales rep in the 1960s. Gina’s passion for wine truly started while working for Bacchus Management Group’s Pizza Antica and Cafe des Amis, where she worked as a beverage manager and sommelier. She became a Certified Sommelier through the Court of Master Sommeliers in 2010 and eventually moved to the Napa Valley to work as a sommelier for Thomas Keller’s Bouchon Bistro. These days, she is an independent contractor, selling wine for a premium California wine broker.
In this episode we mention…
Sans Wine Co.
Ehren Jordan & Failla Wines
Francoise Peschon Interview
Seven Stones Winery
Northern California Distribution for Sans, Vinifera Wine Marketing
Sans Rutherford Riesling
Poor Ranch Zinfandel
The Restaurant at 1900
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In 2012, Sonoma State University launched the first Executive MBA Programs in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders, and remains North America's only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn. So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.
Both being artists, Scott a musician and Allison a photographer & textile based visual artist, this husband and wife duo have an approach to making wine that is greater than the sum of its parts. With constraints of knowing the farmer by name and them living on their vineyard, organically farming, and obviously the varietal having to be Petite Sirah, the couple is crafting a new style of wine that appeals to both a higher-acid palette and a richer & riper style.
In their own words, “The Mountain Tides wines, each made from the Petite Sirah grape, embody specific nooks and tucked-back places throughout California. With a gentle hands-off approach and an emphasis on aromatic complexity and fresh energy, our wines almost work as a travel diary of sorts; monuments made to our favorite vineyards and the people who farm them.”
In this episode we mention…
Mountain Tides
Allison’s artwork
Rye Restaurant in Louisville, Kentucky
Forlorn Hope & Matthew Rorick’s vineyard
Eleven Eleven Winery
Bay Grape wine shop in Oakland
Self distribution in California
The process of starting a wine label
How to live and work with intention
Mountain Tides Fall Wine Release & Mailing List Sign Up
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In 2012, Sonoma State University launched the first Executive MBA Programs in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders, and remains North America's only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn. So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.
Santa Barbara-bred Tyler and Napa Valley-native Kim launched Halcyon Wines in 2013 after Tyler discovered an intriguing Cabernet Franc vineyard along the Central Coast—a varietal he always dreamed of working with. In his 15 years of winemaking experience, Tyler has produced some of the most critically acclaimed wine as Assistant Winemaker at world-renowned Tablas Creek Vineyard and Provenance in Napa Valley. Tyler recently graduated with an Executive MBA in Wine Business through Sonoma State and is helping to develop new brands and reinvigorate legacy brands.
Kim Elwell is a PR and marketing expert with nearly a decade of experience serving celebrity, hospitality, and food/wine clients throughout the Bay Area and beyond—most notably managing Bob Weir's (Grateful Dead) recording studio, TRI Studios in Marin, California. Kim works full-time as Account Director for The James Collective, a boutique PR and marketing agency based in wine country and New York City.
Together the Elwells combine their deep-rooted love of wine and California, bringing you a nouveau take on California Cabernet Franc.
In this episode we mention…
Halcyon Wines
Tyler graduating with his Executive MBA in Wine Business from Sonoma State University
Nom de Guerre, Tyler’s new label
Boojee, Kim’s new label
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In 2012, Sonoma State University launched the first Executive MBA Programs in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders, and remains North America's only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn. So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.
Contributing Editor Virginie Boone has been with Wine Enthusiast since 2010, and reviews the wines of Napa and Sonoma. Boone began her writing career with Lonely Planet travel guides, which eventually led to California-focused wine coverage.
In this episode with Virginie, she and I dig into the life of a wine reviewer and how Wine Enthusiast works to be as non-biased and democratic with scores. We chat about the future role of the wine reviewer within the market and how the wine experience could use some adjusting and what millennials expect when they go wine tasting. Then we discuss some of the biggest global challenges that the industry is facing.
In this episode we mention…
Wine Enthusiast Magazine
Wine Enthusiast Podcast
The Press Democrat
Dan Petroski, Massican
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In 2012, Sonoma State University launched the first Executive MBA Programs in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders, and remains North America's only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn. So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.
After 17 years of doing literally everything in the wine industry from farming coastal vineyards and washing barrels to running national sales and curating wine lists, Matt & Audra have ventured on to a delicious new journey called Newfound.
Find the full show notes here.
Having a proclivity for the tactile and tangible work of farming a vineyard, the couple purchased property in the Sierra Foothills of El Dorado County near the town of Placerville to plant their 40-acre ranch to vines. Matt fell in love with farming after Ehren Jordan, of Failla Wines, presented him with the opportunity to take over the farming of his Cazadero vineyard on the extreme Sonoma Coast. Ever since, Matt has been yearning to get back to that sort of lifestyle on his own terms.
Matt’s winemaking approach is minimalistic. He’s moved by wines that contain a naturally rugged edge and is in a constant pursuit of pushing his winemaking limits. As it relates to his own wines, he’s firmly guided by the belief that less is always more. With a focus on “fringe” varietals such as Semillon from Yountville, Carignan from Redwood Valley, and Counoise, Grenache, and Mourvedre from Mt. Veeder, the Naumanns are in pursuit of a dream to become first generation grape growers and wine producers in California.
In this episode we mention…
Newfound Wines
Ehren Jordan
Failla Wines
Hourglass
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Having found fermentation at an early age, starting with brewing beer in a fuel can under the stairs, Jim Duane has not ceased in the pursuit of learning more and more. He’s worked in New Zealand, Washington, and finally settled down in Napa Valley in 2004 having worked at Robert Mondavi and Stags Leap Cellars. Today, he grows the wines on the steep slopes that the Seavey Vineyards are planted on overlooking the northern part of Lake Hennessey.
As a part of of his unrelenting thirst for knowing all he can about wine, he no longer brews beer in fuel cans (that we know of), Jim hosts the Inside Winemaking Podcast on which he digs into the nitty gritty details with wine industry professionals. They chat about the technical details and specifics of enology, viticulture, chemistry, biology, essentially how to be a winemaker. If you love to geek on the science and practicality of winemaking, give Jim’s long-form interviews a listen. It’s one of may favorite wine podcasts.
In this episode we mention…
Inside Winemaking Podcast
Seavey Vineyard
Deep Winemaking Immersion Experience
David Ramey quote from a paper Jim found on Ramey’s website Proceedings of the Ninth Australian Wine Industry Technical Conference from 1995. Dave's final sentence changed the path of Jim’s career. "Finally, I would encourage winemakers to focus on making wine 'right', and on making wine that is sensually appealing and pleasing, rather than focusing excessive energy on that may which go wrong."
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In 2012, Sonoma State University launched the first Executive MBA Programs in Wine Business in the United States. This program was developed in response to the needs of wine industry leaders, and remains North America's only program that combines globally recognized excellence in business education with a highly focused wine industry focus. The program is accredited by AACSB, an achievement that fewer than 10% of eligible business programs are able to earn. So far the program has produced nearly 200 alumni who are going on to provide the next generation of wine industry leaders and entrepreneurs. Students have access to an unparalleled network of wine industry scholars, practitioners, and classmates from day one of the program. Courses are held in the Wine Spectator Learning Center, an innovative learning space gilded with advanced technology and flexible learning classrooms. Applications for the 2020 Sonoma Executive MBA in Wine Business cohort are being accepted now through February 28th. Visit SBE.Sonoma.edu/MBA for more information, to speak with an admissions counselor, or to RSVP for an information session. SBE.Sonoma.edu/MBA or call 664-3501.
Having made a career out of producing wines for companies across California, Bob decided a few years ago to make wines for himself with a focus on experimentation and having fun. For those who don’t know Bob, he cut his teeth working on his family’s vineyards in the Central Valley, graduated with an enology degree from Fresno State, worked for Bronco Wine Company, DeLoach, Kunde, Alderbrook, Hartford Court, led the charge at Williams-Selyem as winemaker for 17 years after Burt Williams stepped down, and now is the Director of Winemaking for Three Sticks in Sonoma and makes Bob Cabral Wines on the side.
In this episode, Bob takes us through is long history in the industry working with some great folks, business dealings with John Dyson (owner of Williams-Selyem) and Howard Schultz (CEO of Starbucks), his passion for music like Petty & Zeppelin, his friendship with Sammy Hagar, and we taste through the wines that he’s crafting right now.
In this episode we mention…
Williams-Selyem
John Dyson
Rochioli Vineyards
Platt Vineyard
Three Sticks Interview
2016 Cuvée Troubadour Pinot Noir RRV
2016 Anne Rose Chardonnay Sonoma Coast
2016 American Girl Rosé of Pinot Noir RRV
2016 Zallah Ranch American Riesling
Bob Cabral Wines
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With a dream to buy a ranch in order to reconnect with nature, work with their hands, and raise a family, Sophie & James Gray started searching for the perfect piece of land in Northern California. Wine wasn’t even a forethought. They eventually settled on a little slice of heaven perched atop the volcanic ash rich, Sonoma Mountain with 360 views high above the fog line.
Spending a decade fixing up the home, grooming the land, getting married, having two girls, they found an opportunity sticking out of the earth. One that combined their passion for the community together with the yearning to share the magic of their mountain-top home—and Sophie James Wine Co. was born.
In this episode we mention…
Sophie James Wine Co.
Sophie James Instagram
Sophie James House
Joining the Tribe
The Vineyard
Scribe Winery
Phil Coturri, Viticultralist
Eric Neil, Viticultralist
Dr. Kristen Lowe, Viticultralist
Flowers Winery
Adam & Andrew Mariani
Viticultralist, Jason Ruppert
Scott Schulz, winemaker
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Having previously worked as a sommelier in New York City, Amanda moved to the west coast in July 2015 where she joined the wine team at PRESS restaurant in St. Helena. Known as the "sommvivant" to her Instagram followers and YouTube subscribers for being a "Sommelier" with a "Bon Vivant" lifestyle, Amanda documents her life as a somm in the Napa Valley on a daily basis. By showcasing events like excursions around northern California in her splashy red Mini Cooper convertible, tastings at Napa Valley wineries, rare bottles of vintage Napa Cab at PRESS and daily adventures around the Valley, Amanda has become "an advocate for indulgence and the wine lifestyle."
In this episode Amanda and I dig into her story of being a sommelier, how to hone one’s voice and story telling ability, strategies for being a successful sommelier, and define how to be authentic to one’s self when it comes to building a personal brand with a purpose.
In this episode we mention…
PRESS Restaurant Napa
Amanda’s YouTube Channel
Amanada’s Instagram Profile
Dan Petroski Interview
Massican Winery
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Under the guidance of philosophies like, “Great winemaking is doing the right thing when no one is looking,” and “if it tastes perfect, you’ve missed it,” Bob, Ryan, and the Three Sticks team are crafting elegant wines with a focus on Chardonnay and Pinot Noir. They source fruit from some of the top vineyards in Sonoma County including Gaps Crown, Durell, Walala, One Sky, and various other Price Family Estates.
Subsribe at CruPodcast.com
In this episode, Bob, Ryan, and I sat down to taste through a large portion of the Three Sticks lineup. We delve into the details of each wine, the soils, farming, ecology, everything. Mixed in between we chat about Bob & Ryan’s histories in the wine industry, life & work philosophies, and the practical & technical sides of winemaking in Sonoma County.
In this episode we mention…
Three Sticks
The Adobe
Tonnellerie Ô
Rudolf Steiner, Biodynamics
Bronco Wine Company
Lutum Wines
Russian River Brewery
Barndiva
Domaine Marcel Deiss
Wines we tasted…
2017 Russian River Pinot Noir
2017 Price Family Estates Pinot Noir
2016 Cuvée Eva Marie Pinot Noir
2016 Walala Pinot Noir
2017 Origin Durell Vineyard Chardonnay
2017 Gaps Crown Chardonnay
2016 One Sky Chardonnay Sonoma Mountain
2016 Alana Vineyard Chardonnay
2016 Durell Vineyard Chardonnay
2016 Durell Vineyard Pinot Blanc
2017 Casteñada White
2017 Casteñda Rosé
Francoise Peschon is the head winemaker for Cornell Vineyards. She has always had an affinity for estate properties – for those places that are “about the land and the wines, not necessarily the winemaker.”
In her thirty-year career, she’s worked at some of the best—including Stag’s Leap Wine Cellars, Araujo Estate Wines, Viader Vineyards and Vine Hill Ranch—quietly crafting some of Napa Valley’s most acclaimed Cabernet Sauvignons of the last three decades. She is quick to credit her mentors, wine industry luminaries like Michel Roland, Warren Winiarski and Tony Soter, whose sensitivity, intellect and sense of aesthetics have clearly inspired her.
Early in her winemaking career, Francoise spent a year in Bordeaux working at Chateau Haut Brion. The first job always makes the greatest impression, and It was there that she knew she wanted to work with Bordeaux varieties at an estate property. Two concepts that have resonated with Francoise for more than 30 years.
She holds a degree in Enology from the University of California—Davis, and participated in the DUAD program at the University of Bordeaux.
Francoise continues to work with Bart and Daphne Araujo on their new venture, Accendo, as well as Vine Hill Ranch and Kelly Fleming Wines. She is also invested in Drinkward Peschon, a small brand she shares with her good friend and neighbor, Lisa Drinkward, since 2000.
Elizabeth Tangney has been making wine in Napa and Sonoma Valleys for several years. She recently began working with Cornell Vineyard where she is the winemaker and works with the vineyard team to grow and care for 20 acres of red Bordeaux varietals.
Before joining the Cornell Vineyards team, Elizabeth worked with Aaron Pott at Saint Helena Winery as winemaker and the vineyard and estate manager. She has also worked at Bryant Family Vineyards, Booker, L’Aventure, and harvest in Bordeaux.
In this episode we mention…
Cornell Vineyards
Chateau Haut-Brion
Arajuo / Eisele Vineyard
Aaron Pott
Henry & Venassa Cornell
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Born in Spain, Laura grew up sharing sips of wine with her father while watching the fishing boats during their family vacations in the North of Spain. Her first sip of Albariño solidified her love of wines and her first winemaking internship solidified her future as a winemaker. After completing her post graduate degree in enology at the Polytechnic University of Madrid Laura started her career in La Mancha and worked in different wine regions in Spain. A few years later, Laura left Spain and traveled to New Zealand and Chile learning as much as she could about winemaking and the influence of terroir in different wine regions. Finally, Laura took a job in the Napa Valley. For over a decade Laura has been making wine in the Napa Valley as the Associate Winemaker for Cardinale, Lokoya, Mt Brave, La Jota and Galerie. She joined Ehlers Estate in July of 2018 and is excited to continue the legacy of this special property.
Learn more about Laura with the show notes here.
In this episode we mention…
Ehlers Estate
Daniel Ramos
Fabio Bartolomei Interview
Galerie Wines
Raul Perez Wines
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With the 2016 harvest, Mike, Steve, and their sister Mia, decided to take the family business to a new level by hiring winemaker James Macphail to bring their vision of estate Pinot Noir & Chardonnay under the Sangiacomo Wines label to life. The goal? Create legacy for past, present, and future generations of Sangiacomos.
Fast forward two years, the newly released Sangiacomo Wines are available via allocation through their mailing list, which you can signup on their website, SangiacomoWines.com
In this episode, Mike, Steve, and I sat down to share the stories of the past, the difficult decisions made to strive toward the future, and taste through the inaugural 2016 vintage.
Learn more with the show notes at CruPodcast.com